Development workshop
Custom WordPress development
When off-the-shelf plugins are no longer enough, you need someone who can actually work in the code: a feature your business requires, a theme that does exactly what you have in mind, an ERP to integrate, a process to automate.
Fixotron develops on WordPress with a software-house approach: analysis, clean versioned code, staging, testing and documented delivery. No hacks that break at the first update — development that follows WordPress standards and stays maintainable for years.
What we build
The typical work that comes out of our workshop:
- Custom plugins: business-specific features, without depending on oversized plugin subscriptions
- Bespoke themes or child themes: faithful to the design, lightweight and fast
- Customization of existing themes and plugins: surgical changes that survive updates
- Integrations: CRMs, ERPs, payment systems, third-party APIs
- Automations: workflows between WordPress and the tools you already use
- AI chats and virtual assistants connected to your site's content
- Custom Gutenberg blocks and editor templates
- Structured fields and content with ACF Pro, custom post types and taxonomies
- Restricted areas, memberships and features for registered users
How we work
Every project starts with analysis: we understand the real need and propose the soundest path — which is sometimes a well-configured existing plugin, and we'll tell you so. If code is needed, we agree on specifications and a fixed quote; we develop on staging, with Git versioning and full respect for WordPress standards (hooks, custom post types, never touching core or original theme files).
On delivery you receive documented code and an honest explanation of how it works and how it's maintained. For new projects our platform of choice is native Gutenberg development: lighter, license-free, future-proof. And if you want, we keep maintaining it ourselves: development and maintenance in the same workshop means no finger-pointing when something goes wrong.
For businesses and for agencies (white-label)
We work both directly with businesses and professionals, and as the technical partner of web agencies and freelancers: white-label development the agency signs with its own name, with us behind the scenes on plugins, integrations and thorny technical problems. Total confidentiality about end-client relationships.
If you're an agency managing multiple WordPress sites, we can be your on-demand development department: capacity when you need it, zero fixed costs.
For those who evaluate a partner on the technical side — the stack: PHP, MySQL, JavaScript, HTML/CSS, WordPress REST API, Git, WP-CLI, staging environments. Page builders and tools: Elementor, Gutenberg, Divi, WPBakery, ACF Pro, WooCommerce, WPML/Polylang.
E-commerce and complex cases
A significant share of our development work involves WooCommerce: customized checkouts, bespoke shipping and pricing rules, integrations with ERPs and marketplaces. For projects where performance matters, development goes hand in hand with speed optimization: efficient code first of all.
Frequently asked questions
How much does custom development cost?
After the analysis you receive a fixed quote based on agreed specifications: you know upfront what you get and what it costs. For ongoing needs (agencies) we also work with hour packages.
Will custom code break with WordPress updates?
Not if it's written properly: we use official hooks, child themes and separate plugins, never modifying core or original themes. That's exactly the difference between professional development and a hack.
Do you work white-label for agencies?
Yes: development delivered under the agency's name, communication only with you, total confidentiality about end clients. We are the external development department of several agencies.
Can you work on code written by someone else?
Yes, it's a frequent case: we analyse the existing code, tell you what state it's in and whether it's worth fixing or rewriting. Clear quote either way.
Tell us about your site
Free diagnosis and a clear quote within 48 hours. No commitment.
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